Key takeaways
- It shows your hours, contact details, photos and reviews in Search and Maps.
- Only eligible businesses can have one, so check the rules first.
- Accuracy and consistency matter more than anything else.
- Never fake reviews, addresses or business names.
What it is
A Business Profile is the panel that appears when someone searches for your business name or for a service nearby. It can show your name, category, address or service area, hours, phone number, website, photos and reviews.
Who is eligible
In general, a business needs to meet customers in person during stated hours, or serve customers at their location. Businesses that are only online, or that use a fake or virtual address, are not eligible. Read Google’s current guidelines before creating a profile, as the rules can change.
If your business is not eligible
If your business only sells online, or has no place where customers can meet you, you may not qualify. Do not invent an address or location to get around the rules. You can still be found: keep a clear Facebook page, build a simple website with accurate contact details, and use the same business name and phone or WhatsApp number everywhere. The local SEO guide covers the other steps.
Setting it up well
- Use your real business name exactly as it appears on your signboard.
- Choose the most accurate main category.
- Enter real opening hours and keep them current.
- Add your website and a phone number you answer.
- Upload genuine photos of your place, products or work.
Reviews
Ask real customers for honest reviews and reply to them politely. Do not pay for reviews, write your own or only ask people you expect to be positive.
Keep it consistent
Match your profile with your website and Facebook page. Different names, numbers or locations weaken trust and can confuse search engines. See the local SEO guide for the wider checklist.
Be realistic
A profile improves how you appear but does not guarantee calls or ranking.
Frequently asked questions
Is Google Business Profile free?
Yes, creating and managing a profile is free.
Can a home-based business have one?
Sometimes, if it meets the guidelines, for example by serving customers at their location. Check the current rules and do not hide or invent addresses.